About Us

We're an innovative and diverse team of strategists and technologists, united by a shared vision - to leverage the power of reaction-based tests to make human behaviour understandable – from promoting inclusivity and equity to advancing marketing strategist.

Our genesis lies in the compelling discovery of negative implicit bias towards people with disabilities in the workplace, which was unveiled during ourfounder Besar's master thesis research. This discovery lit a spark,encouraging us to find ways to use this knowledge for a broaderpositive impact in several business areas