Perceptix & Marketing

In today's competitive landscape, understanding the subconscious motivations and associations of your target audience is crucial. Explicit statements often fall short, as social desirability bias and lack of self-awareness limit their explanatory power. That's where implicit testing takes center stage.

Decode Consumer Behavior

Uncover the hidden drivers behind purchasing decisions and brand perceptions.

Optimize Brand Positioning

Craft a brand image that deeply resonates with your target audience.

How It Works

Analysing the implicit is conducted via our reaction based tests. Take an example test to experience how it works.

CREATE TEST

Create a customized test to uncover hidden truths

INVITE PARTICIPANT GROUP

Chose your target group and invite them to the survey

GET RESULTS

Get immediately aggregated results on your audience

Take a Sample Test

Enter your email and you will receive an invitation to our sample test

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Contact us

You want to explore the possibilities of implicit testing for your organisation? Please contact us at: hello@perceptix.ch and we will be glad to chat about your ideas.